“Always be relevant, create relevant campaigns, and give the user the answer to his query as precisely as you can”

Search Engine Marketing

As SEO or Search Engine Optimization helps growing the search ranking naturally, if you are looking for a way to rank at the top of a google search, an overnight way is “Search Engine Marketing.” SEM (Search Engine Marketing) is the process of gaining website traffic by purchasing ads on search engines.

Google AdWords is by many measures the most popular paid search platform used by search marketers, followed by Bing Ads, which also serves a significant portion of ads on Yahoo.

Some of the most common SEM activities:

  • Paid search advertising
  • PPC (pay-per-click) *
    • PPC (pay-per-call) – some ads, particularly those served to mobile search users, may be charged by the number of clicks that resulted in a direct call from a smartphone.
  • CPC (cost-per-click) *
  • CPM (cost-per-thousand impressions) *
    • Most search ads are sold on a CPC / PPC basis, but some advertising options may also be sold on a CPM basis.

Ke Media marketing agency

Search Engine Marketing


Search engine marketing’s greatest strength is that it offers advertisers the opportunity to put their ads in front of motivated customers who are ready to buy at the precise moment they’re ready to make a purchase. No other advertising medium can do this, which is why search engine marketing is so effective and such an amazingly powerful way way to grow
your business.

KE Media Marketing

the social media strategy

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